FAQ
Direct answers on the product and the two operating questions teams ask most: bonus funding and the first week.
01The platform
What is LeadNova?
LeadNova is an AI platform for iGaming growth. It brings campaign execution, performance data and player intelligence into one system, helping operators acquire better players, improve retention and grow NGR.
Who is LeadNova built for?
LeadNova is built for iGaming operators and media-buying teams managing multiple accounts, markets and player journeys. Leadership gets portfolio-level visibility, while acquisition and CRM teams work with the campaigns and players relevant to them.
What can teams do with LeadNova?
Teams can launch campaigns across multiple ad accounts, monitor spend and conversions, find performance issues and opportunities, understand which creatives work, build richer player segments and recommend more relevant retention actions.
02Acquisition & retention
How does LeadNova make campaign launch faster?
Create a proven campaign structure once, then reuse it across future launches. LeadNova lets your team configure campaigns, map creatives and launch across multiple ad accounts from one place instead of rebuilding each campaign account by account.
How does LeadNova improve campaign performance?
LeadNova monitors campaign signals as they change, identifies what needs attention and recommends the next action. That can include pausing weak ads, protecting promising campaigns, reallocating budget or testing a stronger creative direction.
How does retention intelligence work?
LeadNova combines acquisition context with approved CRM signals such as deposits, game activity, player preferences, engagement patterns and NGR. It helps identify which players need attention and recommends the most relevant message, incentive, channel and timing.
03Data & control
What data does LeadNova connect?
LeadNova connects campaign, creative, spend and conversion data with the CRM and player signals approved by your team. The exact data set depends on the use case, so operators can begin with a focused workflow and expand over time.
Does LeadNova replace our CRM or advertising platforms?
No. LeadNova works with your existing advertising accounts, tracking setup and CRM. It acts as the intelligence and execution layer connecting those systems, so your team can make better decisions without replacing its core tools.
Does LeadNova make changes automatically?
Your team decides the level of automation. LeadNova can recommend actions only, require approval before execution, or act automatically within the limits and safeguards you define. Every recommendation shows the supporting signals and reasoning, and every action is recorded.
Ready to upgrade your
marketing performance?
Request a demo to see LeadNova in action.